An Indian fashion retail brand has signed up prominent acid attack survivor and campaigner Laxmi Saa to be the face of its new range of designer outfits for women, in a campaign they are calling “Face of Courage”.
Ms Saa was 15 when a 32-year-old man threw acid at her for rejecting his offer of marriage.
“It felt cold first. Then I felt an intense burning. Then the liquid melted my skin,” she remembers about the attack.
Since then, she has become one of India’s most outspoken advocates against the unregulated sale of acid, as well as for harsher punishment for the perpetrators of acid attacks.
“This opportunity to represent an apparel brand was a platform for me to set an example for women like me to be confident and have courage despite their physical appearances. This was also a platform for me to send a clear message to criminals that women will not lose courage even after they are attacked with acid to destroy their physical beauty,” Ms Saa told the BBC.